Editorial policy
How we make our predictions and articles, how we check them, and how we keep them independent from advertisers.
Last updated 10 November 2026
Independent predictions
Our predictions come from the same statistical model for every match, blended with bookmakers' prices. No advertiser, bookmaker or partner can pay to change a pick, a rating or a value bet, and we do not publish tips we have been paid to promote.
Where our data comes from
Fixtures, live scores, results, league tables and odds come from licensed sports data feeds. Predictions, chances and fair odds are calculated by Footrivo. Articles name the source of any statistic that does not come from our own data.
How results are graded
Every main pick and value bet is graded automatically once the 90 minutes are over – extra time and penalties never count, as bookmakers settle most football markets. Postponed and abandoned matches are void. Picks are locked at kick-off and never changed afterwards, and every result stays on the results record.
How articles are written
Articles are written or reviewed by our analysts, led by Ade Ola. Guest articles carry the writer's name and a "Guest writer" label, and are checked for accuracy before publishing. We update articles when the facts change and show the date of the last update.
Advertising and sponsored content
Adverts are clearly separate from our analysis. Paid articles are labelled "Sponsored", and paid or affiliate links to other websites are marked so search engines know. We may earn a commission from some bookmaker links; this never affects our predictions.
Corrections
If we get something wrong – a score, a statistic or a fact in an article – we fix it as soon as we know. Report an error to hello@footrivo.com with the page link.
Responsible content
We never promise guaranteed wins, never publish "fixed match" content, and remind readers on every page that betting is for adults aged 18 and over. See responsible gambling.